{"product_id":"joico-color-intensity-eraser-15-oz-new","title":"Joico Color Intensity Eraser","description":"\u003cul\u003e\n\t\u003cli\u003eEasy, one-step direct dye removal in 30 minutes or less\u003c\/li\u003e\n\t\u003cli\u003eConditions and protects\u003c\/li\u003e\n\t\u003cli\u003eCreamy, drip-free formula is a breeze to apply and stays put through processing\u003c\/li\u003e\n\t\u003cli\u003eCuticle-nourishing K-PAK® proteins help condition and protect hair during lifting for healthy-looking results\u003c\/li\u003e\n\t\u003cli\u003eGreat for removing unwanted color, correcting an uneven tone or prepping hair for a new color application\u003c\/li\u003e\n\t\u003cli\u003eAdvanced formula and powerful ingredients gently and effectively remove unwanted color without causing damage or dryness to the hair\u003c\/li\u003e\n\t\u003cli\u003eUse it to remove all-over color, highlights or even direct dyes, making it an essential tool in your color correction arsenal\u003c\/li\u003e\n\t\u003cli\u003eIn 30 minutes or less, this formula lifts direct dyes, leaving hair ready for its next color transformation\u003c\/li\u003e\n\t\u003cli\u003eKeratin-enriched formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cem style=\"line-height: 20.8px;\"\u003e​Click the link below for the Safety Data Sheet (SDS).\u003cbr\u003e\n\u003cbr\u003e\n\u003cimg alt=\"\" height=\"60\" src=\"\/images\/graphics\/pro2pro_article_image\/1doctest_1_.jpg\" width=\"53\"\u003e\u003c\/em\u003e\u003cbr\u003e\n\u003ca href=\"https:\/\/assets.marlobeauty.com\/SDS%20Color%20Eraser.PDF\" onclick=\"window.open(this.href, '', 'resizable=no,status=no,location=no,toolbar=no,menubar=no,fullscreen=no,scrollbars=no,dependent=no'); return false;\"\u003eSafety Data Sheet\u003c\/a\u003e","brand":"Joico","offers":[{"title":"1.5 oz","offer_id":52232717041983,"sku":"80162","price":6.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/5251\/7951\/files\/80162-0425_876a7d48-ec5f-46b0-b415-3c6952131582.jpg?v=1772473368","url":"https:\/\/shopbeauty.glossgenius.com\/products\/joico-color-intensity-eraser-15-oz-new","provider":"GlossGenius","version":"1.0","type":"link"}