{"product_id":"joico-defy-damage-protective-shield-338-oz-new","title":"Joico Defy Damage Protective Shield","description":"\u003cul\u003e\n\t\u003cli\u003eDamage defense against the harsh effects of daily styling and exposure to UV and environmental pollution\u003c\/li\u003e\n\t\u003cli\u003eHelps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair\u003c\/li\u003e\n\t\u003cli\u003eUsed prior to styling, hair is fortified inside and out\u003c\/li\u003e\n\t\u003cli\u003eInstant, daily protection from damaging heat, UV and environmental exposure\u003c\/li\u003e\n\t\u003cli\u003eSmartRelease™ Technology delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—rosehip oil, arginine and keratin\u003c\/li\u003e\n\t\u003cli\u003eHelps repair, strengthen and protect hair from the cumulative effects of daily styling\u003c\/li\u003e\n\t\u003cli\u003eProtective lipids act as the first line of defense to help prevent thermal, chemical, styling and UV damage\u003c\/li\u003e\n\t\u003cli\u003eMoringa seed oil, a rich source of antioxidants, vitamins A and E and silica—all fundamental to creating healthy, strong, damage-resistant hair\u003c\/li\u003e\n\t\u003cli\u003eArginine, a smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal\u003c\/li\u003e\n\t\u003cli\u003eMakes hair 4x more resistant to breakage during heat styling\u003c\/li\u003e\n\t\u003cli\u003eProtects against color fade\u003c\/li\u003e\n\t\u003cli\u003eLeaves hair soft, shiny and looking healthy\u003c\/li\u003e\n\t\u003cli\u003eCruelty free\u003c\/li\u003e\n\t\u003cli\u003eGreat for Salon Retail!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cem style=\"line-height: 20.8px;\"\u003eClick below for the Safety Data Sheet (SDS).\u003c\/em\u003e\u003cbr\u003e\n\u003cbr\u003e\n\u003cem style=\"line-height: 20.8px;\"\u003e\u003cimg alt=\"\" height=\"60\" src=\"\/images\/graphics\/pro2pro_article_image\/1doctest_1_.jpg\" width=\"53\"\u003e\u003c\/em\u003e\u003cbr\u003e\n\u003ca href=\"https:\/\/assets.marlobeauty.com\/%2380039%20SDS.PDF\" onclick=\"window.open(this.href, '', 'resizable=no,status=no,location=no,toolbar=no,menubar=no,fullscreen=no,scrollbars=no,dependent=no'); return false;\"\u003eSafety Data Sheet\u003c\/a\u003e","brand":"Joico","offers":[{"title":"3.38 oz","offer_id":52232712454463,"sku":"80039","price":14.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/5251\/7951\/files\/80039-0425_b5491ed6-092c-4d30-80d2-77e29a637ab4.jpg?v=1772473313","url":"https:\/\/shopbeauty.glossgenius.com\/products\/joico-defy-damage-protective-shield-338-oz-new","provider":"GlossGenius","version":"1.0","type":"link"}