Purify & Revive Cleanse - Mineral Diminishing Shampoo

85% of people have hard water causing mineral buildup.

Mineral build-up often causes dull, dry, and brittle hair. For professionals- this can lead to unpredictable or less-than optimal color results.

CLEANSE SHAMPOO: Color-safe lactic acid-powered deep shampoo. Instantly removes hard water minerals. Pair with any PRAVANA conditioner. For use in-salon & at home.