SoColor Cult Demi-Permanent Color 4 oz

What It Is
SOCOLOR Cult Demi-permanent ammonia-free hair color, rich saturated shades ranging from the bright to the softest pastels providing long-lasting results.

What It Does

The ceramide conditioning formula in Cult demi-permanent shades conditions as it deposits long-lasting true tone.

• Lasts 2x longer than direct dye technology

• 10 Volume MATRIX Cream Developer provides bright results on levels 8-10

• 20 Volume MATRIX Cream Developer will produce brighter result on level 8-10 (Medium brightness on levels 6-7)

• Intermixable shades

• Clear shade to custom create new shades or for shine

What Else You Need To Know

• SOCOLOR Cult is the 1st brand to offer the same vibrant shades in up to 3 technologies- semi, demi & permanent shades

• Provides customizable longevity, superior conditioning and ultimate vibrancy

• the Color Eraser that allows you to seamlessly remove color when you’re ready to change your look