Pure Light Power Lightener

What It Is
Pure Light Power Lightener is a blue based lightener that preserves the natural shine of the hair and is ideal for conventional highlighting. POWER Lightener's blue powder is dust-free and mess-free. Power Lightener is micro-encapsulated for time-released lightening. Lifts up to 7 levels.

What It Does

• Four containers replace one bulky tub

• Simplified mixing so you can easily pour not scoop

• Same best-selling formula with upgraded packaging at the same accessible price point

• Powre Lightener's Violet/blue powder is dust-free and mess-free

• Power Lightener is micro-encapsulated for time-released lightening. Lifts up to 7 levels

What Else You Need To Know

• Encourages ease, convenience, and confidence

• Sleek, compact, hand-held design takes up less space

• Built-in measuring cap saves time and reduces waste

• Easy-to-pour spout for less mess

• Same high-performing lightening formula