tbh - true beautiful honest

Improved vegan formula with caring ingredients. PETA approved seal. Up to 93% naturally-derived ingredients.

Planet friendly packaging made with recycled materials. Natural hair colour is characterised by lighter and darker strands of hair. tbh – true beautiful honest shades embrace the natural highs and lows and enhance the colour, providing unique, natural-looking results with up to 100% multidimensional coverage. tbh – true beautiful honest provides a natural shine with a healthy glow, to complete the “my hair but better” look.